The Ember Mission

We make business easier for business owners. By automating the tax and accounting admin burden, we give power back to those running the show without any need for an old-school, overpriced accountant, making managing a business simpler, smarter and way cheaper.

Our Story

Ember was born out of frustration with the business admin process. When our CEO Aaron first opened up his IT consultancy, he found it was a constant uphill battle to balance the books without having any financial training. As well as being an enormous waste of money and time, it became painfully obvious to Aaron that most of what he was doing would be automated.

Then Aaron met Dan, a qualified accountant who was also frustrated with the available "best-in-class" accounting & tax systems, and the pair hatched a plan to build Ember, the first accounting software to automate the entire business administration process – from opening a business to closing it, and everything in between.

Ember co-founders Aaron Shaw and Daniel Hogan

The Team

Aaron Shaw

Aaron Shaw

Co-founder & CEO

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Daniel Hogan

Daniel Hogan

Co-Founder & COO

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Andrew Hyde

Andrew Hyde

Full Stack Engineer

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Cam Finney

Cam Finney

Senior Accountant (CX)

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Matt Lefort

Matt Lefort

Head of Growth

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Ben Taylor

Ben Taylor

Front End Developer

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Andrew McCallum

Andrew McCallum

Technical Lead

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Rachel Cameron-Potter

Rachel Cameron-Potter

Content Marketer

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Nika Metlicar

Nika Metlicar

UX/UI Designer

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Rhiad Jaffar

Rhiad Jaffar

CTO

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Fred Princewill

Fred Princewill

Junior Accountant

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The Ember team