A serial entrepreneur and recurrent investor in startups, Domenico's first hand experience in developing and implementing marketing strategy across a number of offerings, will provide the crucial route to market expertise required to propel Ember.

A seasoned corporate tax professional, Lisa's experience as the Head of Direct Tax at the Co-Op makes her the perfect advisor to the executive at Ember. At the Co-Op Lisa led a large team of tax professionals, delivering corporation and employment tax advice at the group level. 

Get to know who we are and what we do at Ember.

About Ember

Join us in creating the new age of accounting.

We make business easier for business owners. By automating the tax and accounting, we give power back to those running the show without any need for an old-school, overpriced accountant, making managing a business simpler, smarter and way cheaper.

Ember takes care of the tax and accounting, so you don't have to.

We know you've got more important things to be doing than rifling through receipts, trying to get your finances in order.

That's why with Ember, you can automate your most mundane tasks at the touch of a button, giving you the time and headspace you need to focus on what matters.

Run your business — we’ll take care of the rest.

A full stack software engineer and designer by trade, Aaron has built a range of compelling web and mobile solutions for both small startups and large corporations across the globe, including the likes of Google, Red Bull and Unilever.

Dan is a Deloitte-trained, fully qualified Chartered Accountant with experience in the finance software space. It was during his tenure managing a finance system in the UK that he grew dissatisfied with the lack of synergy and automation in the space, compelling him to co-found Ember.

Tasked with identifying customer problems and finding the right solutions for them, Karina joins the team as Ember’s resident problem solver. When not optimising the Ember app, you can find her out for a jog, dragon boat racing or DJing and producing house music (we’re all very impressed).

After spending some time travelling around Europe, Asia and North America, Matt entered the FinTech scene shortly after settling down in London in 2018. He has since worked on launching a digital SME bank and led a team within a digital marketing agency, with a core focus on FinTech clients.

Dan, or rather Bondzie (he lost first-name privileges due to sharing a name with our Co-Founder), has spent his entire career working in FinTech. After graduating in 2014, Bondzie joined an early-stage startup and wore many different hats in his time there, reaching Strategic Partnerships Manager before joining Ember in July 2022. In his spare time, he loves travelling, (trying) to cook, and playing anything sporty.

With extensive experience leading HR teams, Head of People Riikka is responsible for everything and anything people-related at Ember. Prior to joining in May 2022, Riikka oversaw people operations at the likes of Cleo, Paddle and HelloFresh, all the while completing a Master’s degree at Birbeck, University of London. She is now based in Hastings and loves the fresh sea air, but will head up to London for a Pret A Manger (since Hastings doesn't actually have one).

A fully qualified Chartered Accountant with a background in business development, Taimur has helped take countless businesses to the next level, using process and automation to solve problems in the customer journey that can hold entrepreneurs back. At Ember, he’ll be employing these strategies to improve the customer journey, helping Ember and its users build the future of accounting.

Responsible for attracting and resourcing Ember's newest team members, Talent Lead Salla spearheads the interviewing and recruitment process, from first contact to final offer. Having helped various tech startups with recruitment, Ember stood out to Salla for its friendly atmosphere and its mission to make business easier for business owners. When not on the lookout for the freshest talent, Salla enjoys a dip in sub-zero waters, taking to the brisk North Sea when ice swimming isn't in season.

Andrew is a highly skilled, self-taught full stack developer with a serious passion for start-ups. Since founding his first business at 15 years old, he has gone on to work start-ups across sales, marketing and tech ever since.

With over 5 years of experience helping companies improve their quality assurance processes, Milena joins the Ember team as a QA Engineer. When not setting up the processes that ensure Ember users get the best app experience possible, she can be found travelling, extreme sledging, or hanging out with her fluffy, immortal cat.

Undeniably a coding powerhouse, Sergejs joined the Ember team as Tech Lead in September 2021. Based in the heart of Edinburgh, when not in front of a screen you can find Sergejs hiking Arthur’s Seat or practicing yoga.

No stranger to overpaying on his taxes, Stephen joined the Ember team in July 2022 with a plan to make tax less taxing for business owners across the country. When not overseeing the execution of integrations with external partners, Stephen enjoys indulging in his latest hobby of interest, which at the time of writing is fly fishing.

Having studied acting at the Estonian Academy of Music and Theatre, some speculate that Roman is simply a “method actor who went too deep” and somehow ended up as Ember’s Tech Lead. When not rolling out releases, Roman embraces his competitive side by playing computer games, board games and sports — and “only plays to win.”

Dedicated to driving improvements across the platform, Rhys joins the Ember team on a mission to improve customer experience through designing and delivering third-party integrations. When not buried in a code base, Rhys spends most of his time outdoors swimming, skiing and running, even completing a 50 mile ultramarathon back in 2019.

An entrepreneur turned engineer, David joined Ember having experienced the frustration felt by business owners forced to focus on compliance instead of running their business. When not developing software infrastructure, David can be found playing the electric guitar, exploring cryptocurrency or writing poetry.

Ben is a self-taught web developer on a mission to make an impact in the tech world. With a keen eye for growth potential and outstanding coding capabilities, Ben has helped to build the e-sports brand Synergy and more recently his own media platform Featurefield.

After taking a leap of faith and studying Software Engineering at Lancaster University, Olaf quickly found himself hooked on automation, programming and problem solving. Fast-forward to 2022, Olaf joined the team as a Full-Stack Software Engineer, spending his time solving complex problems with code and creativity. Outside of the office, you can find Olaf absorbed in anything car-related, or out on a mountain hike with friends.

Having worked as a photographer, postwoman, bartender and events coordinator, Tam retrained as a software developer with Code Nation back in 2020. Since then, Tam has worked as a developer for CN and Jisc before becoming a part of the Ember team in December 2021.

Outside of work, you can find Tam spending time with her two dogs, with her head in a book or playing The Witcher 3 for the hundredth time.

Combining his own entrepreneurial experience with a wealth of coding knowledge, Oliver joins the team as a Full-Stack Web Engineer on a mission to make the Ember user experience as seamless as possible. When not behind a computer screen, you can find Oliver out for a cycle or an early morning swim off the North Berwick coast.

As a UX/UI Designer at Ember, Nika evaluates user requirements and makes sure the design of the product is up to standard.

Since moving to London in 2019, Nika has been busy working on a wide range of products, from media apps to innovative tech. When not devising new designs, she can be found scaling mountains or winning Mario Kart.

Overseeing Ember’s digital marketing efforts is Digital Marketing Manager Judith. Drawn to Ember for its friendly atmosphere and focus on making accounting more accessible,  Judith will be focusing on how to optimise and scale user acquisition efforts. She’s also reached Level 4,815 in Candy Crush — we’re all impressed.

With over 8 years in marketing and content creation, Content Lead Keith can be found behind the scenes devising Ember’s social media and video content strategy. When not going viral on TikTok, Keith is a keen chess player and avid pianist.

Rachel is a Content Marketer at Ember with a love of writing, editing and all things creative. She's also the author of this page, and finds writing about herself in the third person somewhat unsettling.

Heading up Ember Studios is Yemi who, with a background in Computer Science and an impressive film and photography portfolio under his belt, joins the team as Ember’s first Videographer. When not editing the latest Tax Tips segment, you can find him learning Japanese or playing video games like Persona 5.

Equipped with a BSc in Computer Science and a wealth of coding experience, Mili joins the team as a Junior Front End Developer. As well as keeping the website in good shape, he'll be getting creative with his front-end development skills, bringing a new edge to the look and feel of Ember's online brand. Outside of the office, Mili is an avid gamer, a keen football player, and can do one (very cool) magic trick.

Driven by an ambition to change the way businesses do finance, Adam is all about showing off what Ember can do for entrepreneurs looking to make their taxes less, well, taxing. When not showcasing just how amazing Ember is, Adam can be found exploring London or watching a game of football or tennis.

Equipped with a passion to upgrade the everyday, María joined Ember as a Sales Account Executive in August 2021. Since moving to London from Seville 7 years ago, María has since obtained a BA in Design Management and Cultures from the University of Arts London, and when not in the office can be found freelancing as a producer in the performing arts sector.

Drawn to Ember for its clear vision and super software, Steven joined the CX team in August 2021 as a Senior Accountant. Boasting over 6 years of accounting experience, Steven brings a wealth of accounting knowledge to the team, and is the person to talk to if you ever need any advanced accounting questions answered.

Boasting 25 years in the accounting sphere, Paul joined the Ember team after tiring of the “traditional” approach the accounting. Alongside supporting the Semi-Senior members of the accounting team, Paul plays a poignant role in helping clients secure R&D tax credit claims, as well as advising them on their day-to-day accounting and tax queries.

An ACCA qualified accountant with a 1st class Maths degree from the University of Sussex, Sarah was drawn to Ember for its sleek software and growth ambitions, and spends her day helping business owners with the stuff they don’t like. When not connecting with clients, you can find her exploring dog-friendly places with her (incredibly cute) pup.

Drawn to Ember for its forward-thinking approach to providing practical solutions to the problems she would face as an accountant, Elise joins the CX team as a Semi-Senior Accountant. Having recently moved to London after spending 5 years in Brighton, Elise spends her time outside of the office baking, rock-climbing and exploring the city.

Graduating from the University of Brighton in 2021 with a degree in Accounting and Finance, Erin joins the CX team as a Semi-Senior Accountant. Outside of reviewing accounts and offering excellent accounting advice to clients, Erin is an avid swing-dancer and leads dance classes in her spare time.

Having recently graduated from the University of Sussex with a degree in Economics, Martin joins the Ember team as a Junior Accountant. Between submitting Self Assessments and incorporating limited companies, Martin runs his own online store and maintains a (very impressive!) sneaker collection.

Joining the team as Customer Success Manager, Lucy is on hand to help business owners with any queries they have about the Ember app, no matter how big or small they may seem. In her spare time, you can find Lucy taking a dip in the pool, or taking a long walk through the Kentish countryside.

A customer satisfaction guru, Steve joins the Ember team as a Customer Success Agent, helping business owners get their business up and running through incorporation and tax registration. After a 9-year stint in self-employment, Steve set his sights on accounting and, while studying for his AAT, was drawn to Ember for its innovative approach to Making Tax Digital.

A data whizz through and through, Zack devotes his time delving into data, making sure that all the decisions we make as a team are the right ones. When not buried in a database, Zack can be found fixing up his 1920s-era house, or sampling new spirits and liqueurs for his cocktail creations.

UCL graduate turned data detective, Dani joins the team as Ember’s resident Data Analyst. When not analysing tables, you can find her reading about Eastern European history, learning German and taking pictures on trips abroad.

Community

Ember Digital Limited is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 (register no. 919397) for the provision of account information services. Registered in England and Wales No. 11822163.

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Ember takes care of the tax and accounting, so you don't have to.

The Team

Aaron Shaw

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Daniel Hogan

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Karina Carter

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Matt Lefort

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Daniel Bondzie

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Riikka Kallio

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Taimur Ghafoor

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Salla Hänninen

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Andrew Hyde

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Milena Cylińska

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Sergejs Radkevics

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Stephen Wright

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Roman Šabanov

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Rhys Streefland

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David Sieberger

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Ben Taylor

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Olaf Kotur

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Tam Jankowska

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Oliver Brotchie

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Nika Metlicar

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Judith Navarro

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Keith Afadi

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Rachel Cameron-Potter

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Yemi Oladimeji

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Milinda Prasan De Silva

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Adam Stephenson

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María Franco Fernández

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Steven Anderson

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Paul Seale

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Sarah Woolven

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Elise McGeady

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Erin Cassells

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Martin Comeda

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Lucy Southwood

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Steven Moore

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Zack McClelland