A serial entrepreneur and recurrent investor in startups, Domenico's first hand experience in developing and implementing marketing strategy across a number of offerings, will provide the crucial route to market expertise required to propel Ember.

A seasoned corporate tax professional, Lisa's experience as the Head of Direct Tax at the Co-Op makes her the perfect advisor to the executive at Ember. At the Co-Op Lisa led a large team of tax professionals, delivering corporation and employment tax advice at the group level. 

A digital banking guru, Jacob brings years of expertise in the world of FinTech to Ember. Focused primarily on assisting with building out partnerships and the route to market strategy, Jacob's knowledge will be vital to the team.

Get to know who we are and what we do at Ember.

About Ember

Join us in creating the new age of accounting.

We make business easier for business owners. By automating the tax and accounting admin burden, we give power back to those running the show without any need for an old-school, overpriced accountant, making managing a business simpler, smarter and way cheaper.

Ember was born out of frustration with the business admin process. When CEO Aaron first opened up his IT consultancy, he found it was a constant uphill battle to balance the books without having any financial training. As well as being an enormous waste of money and time, it became painfully obvious to Aaron that most of what he was doing could be automated.

Then Aaron met Dan, a chartered accountant who was also frustrated with the available "best-in-class" accounting & tax systems, and the pair hatched a plan to build Ember, the first accounting software to automate the entire business administration process – from opening a business to closing it, and everything in between.

A full stack software engineer and designer by trade, Aaron has built a range of compelling web and mobile solutions for both small startups and large corporations across the globe, including the likes of Google, Red Bull and Unilever.

Dan is a Deloitte-trained, fully qualified Chartered Accountant with experience in the finance software space. It was during his tenure managing a finance system in the UK that he grew dissatisfied with the lack of synergy and automation in the space, compelling him to co-found Ember.

Having lived in France, Canada and the USA, Matt entered the Fintech scene shortly after moving to London 3 years ago. He has since worked on launching a digital SME bank and led a team within a digital marketing agency focusing on Fintech clients amongst others.

Cam is a Chartered Accountant with a wealth of experience working in accountancy. After graduating with a Bachelors Degree in Accounting and Finance, he moved to London to start an Audit graduate scheme, where he developed a robust knowledge-base of all things accounting.

Andrew is a highly skilled, self-taught full stack developer with a serious passion for start-ups. He founded his first business at 15 years old and has worked in various start-ups in sales, marketing and tech ever since.

Ben is a self-taught web developer on a mission to make an impact in the tech world. With a keen eye for growth potential and outstanding coding capabilities, Ben has helped to build the e-sports brand Synergy and more recently his own media platform Featurefield.

Rachel is a Content Marketer at Ember with a love of writing, editing and all things creative.

After graduating from York with a degree in English, Rachel has dabbled extensively in content creation, working as a fundraising lead for a letterpress studio, a digital marketer on a political campaign, a magazine editor, voice over artist and freelance writer.

As a UX/UI Designer at Ember, Nika evaluates user requirements and makes sure the design of the product is up to standard.

After graduating from the University of Maribor, she moved to London shortly before the pandemic hit and has since been working on a wide range of projects, from media apps to innovative tech. When not devising new designs, she can be found scaling mountains or winning Mario Kart.

A Part-Qualified ACCA Accountant holding a BSc in Accounting and Finance, Fred joins the Ember Customer Experience team as a Junior Accountant. When he's not crunching the numbers or delivering excellent customer service, you can find him watching the footie or behind the decks of a DJ booth.

Equipped with a passion to upgrade the everyday, Maria joined Ember as a Sales Account Executive in August 2021. Since moving to London from Seville 6 years ago, Maria has since obtained a BA in Design Management and Cultures from the University of Arts London, and when not in the office can be found freelancing as a producer in the performing arts sector.

Drawn to Ember for its clear vision and super software, Steven joined the CX team in August 2021 as a Senior Accountant. Boasting over 6 years of accounting experience, Steven brings a wealth of accounting knowledge to the team, and is the person to talk to if you ever need any advanced accounting questions answered.

Equipped with a BSc in Computer Science and a wealth of coding experience, Mili joins the team as a Junior Web Developer. As well as keeping the website in good shape, he'll be getting creative with his front-end development skills, bringing a new edge to the look and feel of Ember's online brand. Outside of the office, Mili is an avid gamer, a keen football player, and can do one (very cool) magic trick.

Community

Ember Digital Limited is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 (register no. 919397) for the provision of account information services. Registered in England and Wales No. 11822163.

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The Team

Aaron Shaw

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Daniel Hogan

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Matt Lefort

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Cam Finney

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Andrew Hyde

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Ben Taylor

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Rachel Cameron-Potter

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Nika Metlicar

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Fred Princewill

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Maria Franco Fernández

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Steven Anderson

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Milinda Prasan De Silva

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