A serial entrepreneur and recurrent investor in startups, Domenico's first hand experience in developing and implementing marketing strategy across a number of offerings, will provide the crucial route to market expertise required to propel Ember.

A seasoned corporate tax professional, Lisa's experience as the Head of Direct Tax at the Co-Op makes her the perfect advisor to the executive at Ember. At the Co-Op Lisa led a large team of tax professionals, delivering corporation and employment tax advice at the group level. 

A digital banking guru, Jacob brings years of expertise in the world of FinTech to Ember. Focused primarily on assisting with building out partnerships and the route to market strategy, Jacob's knowledge will be vital to the team.

Get to know who we are and what we do at Ember.

About Ember

Join us in creating the new age of accounting.

We make business easier for business owners. By automating the tax and accounting admin burden, we give power back to those running the show without any need for an old-school, overpriced accountant, making managing a business simpler, smarter and way cheaper.

Ember was born of frustration. When CEO Aaron first opened up his IT consultancy, it was a constant uphill battle to stay on top of his admin without any financial training, forcing him to choose between forking out for an overpriced accountant, or wasting countless hours trying to do it himself.

The worst part? It was painfully obvious to Aaron that most of what he was doing could be automated.

Then Aaron met Dan, a chartered accountant who was also fed up with the available "best-in-class" accounting & tax systems. From there, the pair hatched a plan to liberate business owners from the shackles of business admin, giving them the time and headspace they need to focus on what matters.

A full stack software engineer and designer by trade, Aaron has built a range of compelling web and mobile solutions for both small startups and large corporations across the globe, including the likes of Google, Red Bull and Unilever.

Dan is a Deloitte-trained, fully qualified Chartered Accountant with experience in the finance software space. It was during his tenure managing a finance system in the UK that he grew dissatisfied with the lack of synergy and automation in the space, compelling him to co-found Ember.

Tasked with identifying customer problems and finding the right solutions for them, Karina joins the team as Ember’s resident problem solver. When not optimising the Ember app, you can find her out for a jog, dragon boat racing or making her own clothes (we’re all very impressed).

After spending some time travelling around Europe, Asia and North America, Matt entered the FinTech scene shortly after settling down in London in 2018. He has since worked on launching a digital SME bank and led a team within a digital marketing agency, with a core focus on FinTech clients.

With an encyclopaedic knowledge of all things accounting, Chartered Accountant Cam joined the Ember team as a Senior Accountant in March 2021. After graduating with a Bachelors Degree in Accounting and Finance he moved to London to start an Audit graduate scheme, where he developed the knowledge needed to become the accounting-machine he is today.

Undeniably a coding powerhouse, Sergejs joined the Ember team as Tech Lead in September 2021 before moving up to Head of Engineering in April 2022. Based in the heart of Edinburgh, when not in front of a screen you can find Sergejs hiking Arthur’s Seat or practicing yoga.

Andrew is a highly skilled, self-taught full stack developer with a serious passion for start-ups. He founded his first business at 15 years old and has worked in various start-ups in sales, marketing and tech ever since.

A full stack software engineer with a background in accounting, Pawel brings a wealth of tax and technical knowledge to the team. Starting out as an accountant after moving to the UK in 2010, Pawel's curiosity for code was piqued while developing spreadsheet applications for his fellow accountants, eventually compelling him to train as a software engineer. When not in front of a screen, you can find him behind the decks of a DJ booth.

Having worked as a photographer, postwoman, bartender and events coordinator, Tam retrained as a software developer with Code Nation back in 2020. Since then, Tam has worked as a developer for CN and Jisc before becoming a part of the Ember team in December 2021.

Outside of work, you can find Tam spending time with her two dogs, with her head in a book or playing The Witcher 3 for the hundredth time.

Ben is a self-taught web developer on a mission to make an impact in the tech world. With a keen eye for growth potential and outstanding coding capabilities, Ben has helped to build the e-sports brand Synergy and more recently his own media platform Featurefield.

Equipped with a BSc in Computer Science and a wealth of coding experience, Mili joins the team as a Junior Web Developer. As well as keeping the website in good shape, he'll be getting creative with his front-end development skills, bringing a new edge to the look and feel of Ember's online brand. Outside of the office, Mili is an avid gamer, a keen football player, and can do one (very cool) magic trick.

Rachel is a Content Marketer at Ember with a love of writing, editing and all things creative. She's also the author of this page, and finds writing about herself in the third person somewhat unsettling.

With an impressive following on her page over at @relatabledoodles and a stint at Buzzfeed under her belt, Cece is no stranger to staying on top of socials. Joining the team as Ember’s first Social Media Manager, she’ll be taking over all community engagement and creating some awesome content for the Ember social pages.

As a UX/UI Designer at Ember, Nika evaluates user requirements and makes sure the design of the product is up to standard.

Since moving to London in 2019, Nika has been busy working on a wide range of products, from media apps to innovative tech. When not devising new designs, she can be found scaling mountains or winning Mario Kart.

Heading up Ember Studios is Yemi who, with a background in Computer Science and an impressive film and photography portfolio under his belt, joins the team as Ember’s first Videographer. When not editing the latest Tax Tips segment, you can find him learning Japanese or playing video games like Persona 5.

Equipped with a passion to upgrade the everyday, María joined Ember as a Sales Account Executive in August 2021. Since moving to London from Seville 6 years ago, María has since obtained a BA in Design Management and Cultures from the University of Arts London, and when not in the office can be found freelancing as a producer in the performing arts sector.

Drawn to Ember for its clear vision and super software, Steven joined the CX team in August 2021 as a Senior Accountant. Boasting over 6 years of accounting experience, Steven brings a wealth of accounting knowledge to the team, and is the person to talk to if you ever need any advanced accounting questions answered.

Drawn to Ember for its forward-thinking approach to providing practical solutions to the problems she would face as an accountant, Elise joins the CX team as a Semi-Senior Accountant. Having recently moved to London after spending 5 years in Brighton, Elise spends her time outside of the office baking, rock-climbing and exploring the city.

Graduating from the University of Brighton in 2021 with a degree in Accounting and Finance, Erin joins the CX team as a Semi-Senior Accountant. Outside of reviewing accounts and offering excellent accounting advice to clients, Erin is an avid swing-dancer and leads dance classes in her spare time.

Having recently graduated from the University of Sussex with a degree in Economics, Martin joins the Ember team as a Junior Accountant. Between submitting Self Assessments and incorporating limited companies, Martin runs his own online store and maintains a (very impressive!) sneaker collection.

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Ember Digital Limited is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 (register no. 919397) for the provision of account information services. Registered in England and Wales No. 11822163.

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All of your tax obligations tracked and taken 
care of.

By automating tax, Ember makes accounting a breeze for sole traders.

Switch over from your previous system 
seamlessly.

Tackle your taxes with confidence - we deal with HMRC so you don't have to.

Get incorporated for free through our website.

Create invoices in seconds - simple sales invoicing that gets you paid on time.

Keep on top of your cashflow and know how much personal tax you owe.

Capture and categorise expenses on the go.

Expert accounting advice on hand, all the time.

File annual accounts and Company Tax Returns in a few clicks.

Make payroll a piece of cake with monthly splits between Gross Salary, PAYE, NIC and Pensions.

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The Team

Aaron Shaw

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Daniel Hogan

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Karina Carter

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Matt Lefort

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Cam Finney

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Sergejs Radkevics

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Andrew Hyde

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Pawel Lukomski

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Tam Jankowska

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Ben Taylor

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Milinda Prasan De Silva

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Rachel Cameron-Potter

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Cece Chandra

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Nika Metlicar

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Yemi Oladimeji

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María Franco Fernández

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Steven Anderson

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Elise McGeady

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Erin Cassells

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Martin Comeda

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