The Ember Mission

We make business easier for business owners. By automating the tax and accounting admin burden, we give power back to those running the show without any need for an old-school, overpriced accountant, making managing a business simpler, smarter and way cheaper.

Our Story

Ember was born of frustration. When CEO Aaron first opened up his IT consultancy, it was a constant uphill battle to stay on top of his admin without any financial training, forcing him to choose between forking out for an overpriced accountant, or wasting countless hours trying to do it himself.

The worst part? It was painfully obvious to Aaron that most of what he was doing could be automated.

Then Aaron met Dan, a chartered accountant who was also fed up with the available "best-in-class" accounting & tax systems. From there, the pair hatched a plan to liberate business owners from the shackles of business admin, giving them the time and headspace they need to focus on what matters.

The result? Meet Ember.

Ember co-founders Aaron Shaw and Daniel Hogan

The Team

Aaron Shaw

Aaron Shaw

Co-founder & CEO

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Daniel Hogan

Daniel Hogan

Co-Founder & COO

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Karina Carter

Karina Carter

Head of Product

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Matt Lefort

Matt Lefort

Head of Growth

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Cam Finney

Cam Finney

Head of CX

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Sergejs Radkevics

Sergejs Radkevics

Head of Engineering

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Andrew Hyde

Andrew Hyde

Engineering Team Lead

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Pawel Lukomski

Pawel Lukomski

Full Stack Software Engineer

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Tam Jankowska

Tam Jankowska

Junior Software Engineer

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Ben Taylor

Ben Taylor

Full Stack Software Developer

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Milinda Prasan De Silva

Milinda Prasan De Silva

Junior Front End Developer

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Rachel Cameron-Potter

Rachel Cameron-Potter

Content Marketer

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Cece Chandra

Cece Chandra

Social Media Manager

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Nika Metlicar

Nika Metlicar

UX/UI Designer

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Yemi Oladimeji

Yemi Oladimeji

Videographer

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María Franco Fernández

María Franco Fernández

Sales Account Executive

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Steven Anderson

Steven Anderson

Senior Accountant

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Elise McGeady

Elise McGeady

Semi-Senior Accountant

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Erin Cassells

Erin Cassells

Semi-Senior Accountant

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Martin Comeda

Martin Comeda

Junior Accountant

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The Ember team