
How much is VAT? A guide to UK VAT rates
May 4, 2022What is VAT?

UK VAT rates 2022/23
| Rate | % | Applicable to |
|---|---|---|
| Standard | 20% | Most goods and services |
| Reduced | 5% | Children's car seats, fuel and power for domestic use, energy-saving materials installed for domestic use |
| Zero | 0% | Books and newspapers, children's clothes and shoes, motorcycle helmets |
Standard rate
Reduced rate
Zero-rate
Flat Rate Scheme
Zero-rate, out of scope and VAT exemption
VAT exempt
Out of scope
How much VAT do I charge?
Discounts and free gifts
| Offer | How to charge VAT |
|---|---|
| Discounts | Charged on the discounted price (not the full price) |
| Gifts | Charged on the gift's full value (in most cases — exceptions are listed below) |
| Multi-buys | Charged on the combined price if all the items have the same VAT rate. If not, VAT is 'apportioned' as mixed-rate goods |
| Coupons and vouchers | No VAT due if given away free at time of purchase. If not, VAT due on the price charged |
| Link-save offers (e.g. buy-one-get-one-free) | VAT is apportioned as mixed-rate goods, although there are exceptions. VAT can be charged on the combined value of the link-save item if the incentive product:
|
| Supplies | Condition to meet so no VAT is due |
|---|---|
| Free samples | Tester-sizes products that are given out solely for marketing purposes |
| Free loans of business assets | The cost of hiring the asset is included in something else you sell |
| Free gifts | The total cost of all gifts to the same person is less than £50 in a 12 month period |
| Free services | You don't get any payment or goods or services in return |





